meet the founders
our founders, brooklyn and bailey, know the internet — they practically grew up on it. the two women found their footing on youtube and instagram before the term "influencer" became mainstream, becoming the forefront of the beauty and lifestyle spaces with a virtual family that helped lead them to a webby, a streamy, and a people's choice award nomination.
after years of sharing their lives online, b&b have been working directly with the online community that they built in order to launch a community co-created skincare line. following brooklyn's intense esthetician program and the discovery of their shared love for easy-to-understand skincare, itk came to life.
the skincare aisle is an intimidating + confusing place. b&b’s mission is to help keep their community in the know on how to get healthy-looking skin at an affordable price.
the itk crew
their community has grown up with them - now they’re ready to build a brand all together, & stay in the know. b+b brought together a diverse group of people to test out and provide feedback for every product to make sure it works on all skin types - join the crew by leaving your feedback and ideas here.
or, stay in the know on how to get your best skin
itk brand pillars
we’re proud to be free from all the following:
- lead acetate
- acrylamide
- butyl paraben
- propyl paraben
- dbp (dibutyl phthalate)
- dep (diethyl phthalate)
- stryrene
- d4 (octamethylcyclotetrasil-oxane)
- benzophenone-3
- dichloroethylene
- toluene
- formeldehyde
- microbeads
- talc
- mineral oil
- petroleum
- retinyl palmitate
- coal tar
- hydroquinone
- tricarban
- synthetic
- fragrance
- phenol
- ethylhexyl methoxycinnamate
- styrene
- lead acetate
- sodium borate
- sles (sodium lauryl ethoxylated sulfate)
- sls (sodium lauryl ethoxylated sulfate)
- nonylphenol ethoxylates
- nonylphenol
- triclosan
instagram
tiktok