This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

meet the founders

our founders, brooklyn and bailey, know the internet — they practically grew up on it. the two women found their footing on youtube and instagram before the term "influencer" became mainstream, becoming the forefront of the beauty and lifestyle spaces with a virtual family that helped lead them to a webby, a streamy, and a people's choice award nomination.

after years of sharing their lives online, b&b have been working directly with the online community that they built in order to launch a community co-created skincare line. following brooklyn's intense esthetician program and the discovery of their shared love for easy-to-understand skincare, itk came to life.

the skincare aisle is an intimidating + confusing place. b&b’s mission is to help keep their community in the know on how to get healthy-looking skin at an affordable price.


we provide education behind all our products + ingredients. We are vegan, cruelty-free, dermatologist-tested, sulfate free, paraben free. We show real unfiltered skin and real unfiltered processes.


financially: our formulas and packaging are high quality and at an affordable price.
physically: in person at walmart and digitally at
emotionally: we do our best to keep it real so everyone can see themselves in our skincare. you can talk directly with our founders daily

inclusive & collaborative

the itk brand is an open book + will use all of your feedback directly. there are no skin 'problems' here in this judgement-free zone :) we strive to stay skinclusive.

we’re proud to be free from all the following:

  • lead acetate
  • acrylamide
  • butyl paraben
  • propyl paraben
  • dbp (dibutyl phthalate)
  • dep (diethyl phthalate)
  • stryrene
  • d4 (octamethylcyclotetrasil-oxane)
  • benzophenone-3
  • dichloroethylene
  • toluene
  • formeldehyde
  • microbeads
  • talc
  • mineral oil
  • petroleum
  • retinyl palmitate
  • coal tar
  • hydroquinone
  • tricarban
  • synthetic
  • fragrance
  • phenol
  • ethylhexyl methoxycinnamate
  • styrene
  • lead acetate
  • sodium borate
  • sles (sodium lauryl ethoxylated sulfate)
  • sls (sodium lauryl ethoxylated sulfate)
  • nonylphenol ethoxylates
  • nonylphenol
  • triclosan

stay in the know